SafetyCulture

SafetyCulture is a mobile-first operations platform that gives you the knowledge, tools, and processes you need to work safely, meet higher standards, and improve every day.

What started as a digital checklist app has today evolved into a platform for conducting inspections, raising and resolving issues, managing assets, and training teams on the go. 
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Responsibilities

• Sole designer supporting marketing, brand, social, and web teams across regions.
• Updated and digitised brand guidelines, refining the visual identity.
• Helped refresh the brand to better reflect the company’s values and mission.
• Created a central brand hub to support all marketing teams.
• Built the first design system in Figma for consistent web styling.
• Designed and maintained marketing web pages, landing pages, and email campaigns.
• Created graphics and illustrations for emails, print, social, events, and more.